Realm of Concept is the Charles Hendley & Lorenzo Bennassar collaboration brand.

We have worked together, off and on, as freelance writers, designers, creative directors and filmmakers for over 15 years.

Now we’re making it official.

About Charles Hendley

Experienced writer and creative director at famous London agencies Saatchi & Saatchi and BBH.

Executive creative director at Saatchi & Saatchi Madrid, Casadeval Pedreño Barcelona and McCann-Erickson Spain.

Award-winning commercials director and short film writer-director in UK, Spain, USA and Europe.

Awards won for both writing and film directing include Cannes Gold Lion x 3, D&AD London Silver x 2, New York One Show Gold x 2 for TV and Press and Poster campaigns.

Past clients include: British Airways, Shell, Audi, Renault, Opel, British Petroleum, Reckitt Benckiser, L'Oreal, Proctor & Gamble, Dunhill, Levi Strauss, Independent Newspaper, Visa.

Award-winning pro-bono work includes films for NSPCC, Special Olympics and Landmines Action Group.

Charles Hendley Reel

About Lorenzo Bennassar

Brand communication professional with extensive experience in graphic design, creative direction, motion graphics, and digital design.

Agency experience includes Chiat/Day New York, Ogilvy New York, Ogilvy Milan, DDB Chile, Saatchi & Saatchi Spain, McCann-Erickson Spain.

Throughout his career he's worked with top professionals such as photographers Annie Leibovitz, Richard Avedon, directors like David Fincher or Paul Arden.

A truly international creative, his projects have appeared all over Latin America, in Russia and China, and in London, Milan, New York, Paris, Rome, and San Francisco as a well as his native Spain.

Recently nominated for the Spanish National Design Award, the highest accolade for design and art direction in Spain.

About Realm of Concept

Charles and Lorenzo formed Realm of Concept with a simple manifesto: to bring absolutely top notch creative thinking to everything we do and make it accessible to every kind of project.

Seperately, and together, we’ve worked for some of the world’s most famous brands on prestigious projects most advertising creatives can only dream of.

Note that Realm of Concept is 100% multilingual and can work its magic equally well in English, Spanish, Portugues, French or Italian.

The partners’ substantial experience can be applied to all kinds of projects including the following:
• Full service agency advertising campaigns of all kinds, including press, posters, TV commercials and radio.
• Writing, producing, and even presenting, new business pitches for agencies.
• Writing, producing and shooting films of all kinds including commercials and movies for websites, from script to finished film.
• Freelance high-end single project creative direction where such a resource may be lacking.
• Basic copywriting and graphic design of all kinds.
• Conceiving, writing, and creative directing, websites.

United Kingdom
54 Chestergate
Macclesfield, Cheshire. SK11 6BA

Charles Hendley

+44 7756 799 357

Calle Alcazar, 5
41807 Espartinas. Sevilla

Lorenzo Bennassar

+34 662 320 350